Bloody Hell — Book + Interactive Website

‘Bloody hell’ explores individual menstrual experiences, unpacking a long held societal taboo. Managing being on your period pivots around concealing your ‘state’ from others; periods are talked about in endless euphemisms and girls move tampons around like they are a Class A drug. 

Referencing the materiality of sanitary items, the book is a physical metaphor for the menstrual stigma, forcing the user to rip into the perforated edges of the book, an uncomfortable feeling, to reveal the contents, reflecting the concealed nature of periods and our uneasy feelings about opening up about them in public. It encourages the thinking of ‘Do something even if everything is telling you not to’; an important outlook if we are to change the way people discuss periods.
Print techniques reflect the inherently human and individual nature of periods, using mono printing to add a human voice to the bright red of the riso. Extremely stigmatised aspects of menstruation, such as the various colours and consistency of menstrual blood, are portrayed through these print techniques.
The website, linked to the book by an NFC chip, allows the user to 'make their mark', by drawing with flowing type as a protest against the cleanliness we are supposed to portray whilst on our period. The code was also used to create typographic 'flow' compositions for within the publication.